MSc Media & Entertainment Management

A master's on the business of film, television, music, publishing, games and live entertainment. Students study media economics, content financing and rights, streaming and platform strategy, audience analytics, talent management and European audiovisual regulation, including quotas and public broadcasting. Cases compare national media systems across Europe and the growth of Polish film and games companies. A team project with a media organisation precedes the thesis. It suits graduates aiming for commercial, strategy, rights or production management roles.