MSc Marketing & Creativity

A marketing master's that pairs consumer research and brand strategy with structured creative practice. Students learn to generate, test and defend ideas: they run qualitative research, write creative briefs, develop campaigns and judge creative work against evidence. Modules cover brand management, content and social media, design thinking and marketing analytics, with comparisons of advertising cultures across European markets. It suits graduates who want to work in brand teams, agencies or creative strategy and who enjoy both analysis and making things.