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A master's on how luxury houses create and protect value through craftsmanship, scarcity, heritage and client experience.
A master's on how luxury houses create and protect value through craftsmanship, scarcity, heritage and client experience. Students study luxury brand strategy, retail and clienteling, product and collection management, pricing, distribution control and intellectual property, comparing French, Italian and Swiss traditions with newer luxury markets. Cases cover fashion, leather goods, watches, jewellery and hospitality. A team project for a luxury or premium brand precedes the thesis. It suits graduates heading for brand, retail, merchandising or client-relations roles in luxury.
Wypełnij formularz online, który zapisuje się od pierwszego kroku, wnieś opłatę rekrutacyjną 30 USD i prześlij dokumenty. Komisja rekrutacyjna przesyła decyzję e-mailem.
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