Reputation, campaigns, internal communication, crisis and measurement — evidence-led communications practice for in-house and agency professionals.
ESCP Business School teaches this award to one academic standard whether you study on campus in Warsaw or on the tuition-free online pathway. Assessment is identity-checked; the marking scheme does not change with your postcode. This is an academic Master's award; where a field has a licensing or registration route, that remains a matter for your professional body or regulator.
You will work through the material as a practitioner-researcher: applied methods, real or anonymised cases, and a supervised capstone or dissertation as the final component. Faculty mark whether you noticed the constraints a slide deck usually hides.
MA Public Relations & Strategic Communications is taught as one award, not a list of unrelated modules. The published length is 18 months, and the credit total is 36. Students move from Marketing Strategy & Value Creation through Marketing Strategy & Value Creation; Consumer Behaviour & Decision Psychology; Brand Equity, Architecture & Positioning; Digital Marketing, Content & Platform Growth; Integrated Marketing Communications & Media; Pricing, Revenue & Product Marketing, and finish on Marketing Capstone Project.
Each course has a question, a method, and a submission. In this field, students justify a marketing decision with evidence rather than a slogan. Reading is a brief, a channel note, and a measurement plan. The artefact a marker expects is a campaign or content recommendation with audience, channel, and measure.
The award is built so that a graduate can do the following in practice: Set a customer strategy and a positioning that holds up Run marketing analytics, attribution and experiments Plan and measure across digital channels and content
Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass.
The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.
The programme carries 36 credits across four assessed modules. Delivery is tuition-free (0) on the online pathway. Transcripts use letter grades and a GPA scale consistent with ESCP Business School awards. No professional-body logo is used in marketing to imply endorsement.
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